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when was the last time you were excited about a new phone?

The days of double-digit smartphone growth are over — and the next decade may start to see smartphone sales decline. From roughly 2007 until 2013, the smartphone market grew at an astonishing pace, posting double-digit growth year after year, even during a global recession.

Worth reading. Phones are now ubiquitous and almost everyone who wants once has one. Growth will be in the next billion users once they have 4g data networks, not new phones to the existing billion users.
From We're No Longer in Smartphone Plateau. We're in the Smartphone Decline.

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